National Squash League Secures iHeartMedia as Title Sponsor for 2026-27 Season Ahead of LA28 Debut

The National Squash League has entered into a sponsorship agreement with iHeartMedia, designating the audio media company as the Official Audio Media Partner and title sponsor for the 2026–27 season.

The commercial partnership comes as the property builds long-term promotional momentum leading into squash’s official Olympic debut at the Los Angeles 2028 Olympic Games.

Although financial terms remain undisclosed, the agreement establishes a broad promotional network for the league across iHeartMedia’s national broadcast, digital, and audio channels.

Under the terms of the deal, iHeartMedia will secure jersey patch inventory across all 16 National Squash League franchises and receive exclusive access to Olympic-bound athletes for dedicated multimedia storytelling.

The audio broadcaster will also serve as the presenting sponsor for the National Squash League Playoffs, scheduled for 5–7 March, integrating “The Power Play” branding across marketing campaigns, match broadcasts, and venue activations. The season-long initiative aims to expand the sport’s domestic consumer base by tapping into iHeartMedia’s nationwide audience reach.

Noting that the collaboration serves as a foundational element of the league’s broader commercial architecture for the current season, commercial advisor for the National Squash League, Stephanie Borges, said: “The partnership is structured to introduce high-profile squash personalities to new demographic segments during a crucial window for the sport’s international development.”

Highlighting the unique timing of the sport’s Olympic integration, president of business development and partnerships at iHeartMedia, Michael Biondo, added: “Squash’s Olympic debut presented a unique opportunity to bring the sport to our platform’s audience.” 

The 2026–27 National Squash League season commenced at SquashBridge in Bridgeport, Connecticut, with iHeartMedia’s title sponsorship assets immediately debuting across venue assets and digital platforms.

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