Media & Broadcast 2 min read

WNBL Secures Two-Year Broadcast Partnership

image

The Women’s National Basketball League (WNBL) has confirmed a two-year broadcast partnership that will deliver the most extensive coverage in its 45-year history.

Comprehensive Access Across Platforms

From the 2025–26 season, all 92 regular-season games and the Finals Series will be available across multiple platforms. Fans will have free live access via Nine’s 9Now, with select marquee games airing on 9Go! alongside the NRL and English Premier League.

ESPN and ESPN2 will show more than 80 games, with every match streamed on ESPN via Disney+. All fixtures will also be accessible through the WNBL’s relaunched website and app, broadening access for both new and existing fans.

Additional coverage will continue on Kayo, Foxtel, and Fetch in Australia, and Sky in New Zealand.

Driving Accessibility and Growth

The league views this as a breakthrough moment for audience development.

“The momentum and hunger for basketball is undeniable, with one in five girls now playing the game in Australia,” said WNBL CEO Jennie Sager.

“Our new broadcast deals respond directly to that momentum. More games are now accessible, giving young athletes a clear pathway to the professional level and showcasing the incredible talent we have in this country.”

The deal comes at a critical time in Australia’s crowded summer sports market, where visibility and discoverability are crucial to competing with cricket and tennis.

Integration into Major Sports Programming

Nine’s Managing Director of Streaming and Broadcast, Amanda Laing, said the WNBL would gain from being integrated into the network’s wider sports portfolio.

Disney and ESPN executives added that the agreement reinforces ESPN’s status as Australia’s “home of basketball,” alongside its coverage of the NBA and US college competitions.

Consistent scheduling, including prime-time Tuesday night slots on ESPN, will be a feature of the new arrangement. This aims to build habitual viewing patterns, a challenge that has historically limited the growth of women’s leagues globally.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Media & Broadcast 2 min read

Minnesota Lynx Partner with Victory+ for Free Local Streaming

The Minnesota Lynx have officially named Victory+ as their exclusive local streaming partner...

image
Media & Broadcast 2 min read

NBL and Nine Network Strike Transformative Two-Year Free-to-Air Deal

The Hungry Jack’s National Basketball League (NBL) and Nine have today announced a...

image
Media & Broadcast 3 min read

Seven Network Expands VFLW Coverage with Tasmania Devils Broadcast Deal

The AFL has announced an expansion of the VFLW broadcast landscape for the...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.