Other, Women’s Sport 2 min read

WNBA Players Opt Out of CBA, Pushing for New Economic Model

image

The Women’s National Basketball Players Association (WNBPA) has exercised its option to opt out of the current collective bargaining agreement (CBA) nearly two years before its original expiration, signalling a transformative moment for the league.

With record-breaking viewership and attendance, including a historic fifth-game WNBA Finals win for New York over Minnesota, the players are pressing for a revised CBA to reflect the league’s growth.

The WNBA’s economic landscape has seen unprecedented development, underscored by a $200 million annual media rights deal signed this year.

This breakthrough is part of a broader wave of success, including a 170% increase in regular season viewership on ESPN. However, union representatives argue that player benefits and salaries lag behind the league’s business success.

As WNBPA President Nneka Ogwumike put it, “If we stay in the current agreement, we fall behind. This is a new era, and we are ready to lead transformational change.”

The WNBPA advocates for a new equity-based financial structure, moving away from restrictive caps on compensation, with demands for enhanced retirement benefits, child care, and family planning options.

WNBPA Vice President Kelsey Plum emphasised this shift as a long-time effort: “We’re breaking free from the current system to demand full transparency and an equitable stake in the business we’ve helped build.”

In response, WNBA Commissioner Cathy Engelbert indicated the league’s willingness to engage in negotiations. She noted the impact of increased player marketing deals and support from corporate partnerships, positioning the league for sustained growth. The current CBA remains in effect until the end of the 2025 season, allowing time for both sides to negotiate terms that address players’ demands and lay a foundation for future growth.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!

Similar Stories

logo
image
Other 3 min read

IOC and International Federations strengthen joint efforts against competition manipulation

The International Olympic Committee (IOC) has been joined by International Federations (IFs) participating...

image
Other 2 min read

India-Pakistan Tensions Suspend IPL, Postpone PSL

The ongoing military tension between India and Pakistan has significantly impacted the cricket...

image
Sponsorship 3 min read

Atlanta Dream, Cash App Dedicated to Progressing Women’s Sport

The Atlanta Dream and Cash App have unveiled a partnership that underscores the...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.