Media & Broadcast 2 min read

Valkyries Announce Groundbreaking Broadcast Deal with CBS

image

The Golden State Valkyries, WNBA’s newest team, signed a media rights deal making CBS Bay Area the franchise’s first local broadcasting partner.

Team president, Jess Smith, said: “Everything the Valkyries have done has been so intentional.”

“As we went to market, there were a lot of things in mind for us. First, reach.

“As fans are tuning into what’s potentially their first WNBA game, we want to really think through what that experience is like.

“CBS came to the forefront. Through and through, they’re incredibly passionate just about what this is and the opportunity to build with us,” he said.

Valkyries games will be broadcast on KPIX and KPYX in the Bay Area, and the stations will also carry Valkyries pregame and postgame shows, as well as studio analysis at halftime.

While financial terms of the deal were not disclosed, the Valkyries will join the Aces, Fever, Liberty and Wings as the only known WNBA teams receiving local rights fees.

The Valkyries front office expects the broadcast to reach four million homes and 11 million people across Northern California.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Similar Stories

logo
image
Media & Broadcast 6 min read

Australia Might Be Baseball’s Most Strategic Player

In this opinion piece, John Cairney and Rick Burton, offers their perspective on...

image
Media & Broadcast 3 min read

USA Swimming Sends Letter to National Team Warning Them of Enhanced Games Risks

USA Swimming has issued a warning to National Team Athletes, Coaches, and Support...

image
Media & Broadcast 3 min read

UFC Earns Second Sports League of Year Honor

The UFC has set new benchmarks in revenue and sponsorship, securing the title...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.