As part of a new licensing partnership with European governing body for football, UEFA, trading card company Topps, will provide official stickers, trading cards and collectibles for the European Championships (Euros).

Specifically, the partnership covers every edition of the men’s and women’s Euros up to Euro 2028, covering all UEFA national team competitions, replacing former trading card partner for UEFA, Panini.

The partnership is an expansion of a collaboration between Topps and UEFA which covers the UEFA Champions League and continental club competitions, and will also see Roma manager, José Mourinho, sign on as its EURO ambassador to select the athletes to be included in the Topps collection for the 2024 edition.

Topps, which was recently acquired by global sports merchandising company, Fanatics, for US$500 million, will now hold licensing rights across both club and international football competitions within UEFA.

The Topps Company global general manager, David Leiner, said: “This is a milestone moment for Topps in our ongoing global expansion as we celebrate our first partnership with EURO in our 70+ year history.”

“We’re thrilled to be the official partner of one of the most esteemed sporting events in the world and we look forward to continuing our mission of bringing collectors and fans of all ages closer to their favourite athletes by providing official stickers, trading cards, collectibles and more, to football fans across the world,” Leiner said.

Topps general manager of international sports and entertainment, Mark Catlin, said: “We are naturally extremely happy to be the official partner of UEFA through to 2028, offering our community and football fans throughout the world, the premier national players, teams and the greatest of European footballing moments.”

“The announcement of this partnership is a huge step and there is so much more to come on our road to Euro 2024 and beyond,” Catlin said.

Elsewhere in global football, Panini remains the official licensing partner for the FIFA World Cup, including the upcoming 2022 edition set to be hosted in Qatar in November.