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Fanatics $500 Million Deal

Fanatics $500 Million Deal

Global retail and merchandiser, Fanatics, have acquired Topps trading cards.

The deal includes acquisition of both physical and digital collectibles, with the deal estimated to be worth over US$500 million.

Fanatics CEO, Michael Rubin, said: “With trading cards and collectibles being a significant pillar of our long-term plans to become the leading digital sports platform, we are excited to add a leading trading cards company to build out our business.”

The 350 Topps sports and entertainment staff will integrate to Fanatics trading cards over the coming weeks.

“Their iconic brand, commitment to product excellence and passionate employees worldwide will allow us to immediately serve our league and players’ association partners and our fans.” Rubin said.

In August, Fanatics purchased the rights for the exclusive to produce basketball cards of the Major League Basketball and MLB players association.

This put an end to Topps 60 year standing with the league to produce basketball cards.

The new deal gives Fanatics the rights to design, produce and distribute MLB MLBPA cards which was originally not going to happen until 2026.

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