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Sydney Marathon Joins World Majors, Boosts NSW Economy
The Sydney Marathon has achieved provisional status as part of the prestigious...
November 11, 2024
UCFB and ISC Partner to Boost Sports Management Career Networking
The University Campus of Football Business (UCFB) has formed a strategic partnership with...
November 8, 2024
Amazin’ Mets Foundation Invests $430K to Upgrade Juniper Valley Park Field
The Amazin’ Mets Foundation, together with NYC Parks and The LandTek Group, has...
November 8, 2024
2024 U.S. Election Set to Reshape College Sports and Athlete NIL Rights
The 2024 U.S. election results, which saw significant gains for Republicans, could signal...
November 8, 2024
Beats by Dre’s Athlete-Driven Campaign Redefines Sports Marketing
In the rapidly evolving sports marketing landscape, Beats by Dre is setting a...
November 1, 2024
NZ Rugby Unveils Nationwide Plan for Financial Sustainability
New Zealand Rugby (NZR) has launched an initiative to address financial sustainability across...
November 1, 2024
Tennessee’s Venom-Inspired Dark Mode Jerseys Boost Gen Z Recruitment
In a competitive college sports market, brand identity and creative content are essential...
October 31, 2024
NZ Rugby Commercial Embarks on Strategic Transition as CEO Steps Down
New Zealand Rugby (NZR) Commercial’s first CEO, Craig Fenton, will depart in January,...
October 31, 2024
Women’s Pro Baseball League to Launch in the U.S. by 2026
The Women’s Pro Baseball League (WPBL) is set to become the first professional...
October 30, 2024
Optus and Invictus Forge Partnership to Support Veterans Through Sport
Optus, an award-winning Veteran Employer of Choice, has announced a multi-year strategic partnership...
October 30, 2024
NFL Partners with Cosm to Launch Immersive “Shared Reality”
The NFL has entered into a multi-year partnership with immersive technology company...
October 29, 2024
WNBA Players Opt Out of CBA, Pushing for New Economic Model
The Women’s National Basketball Players Association (WNBPA) has exercised its option to...
October 29, 2024
AO25 Startup Program Expands to Drive Innovation in Sport and Fan Engagement
Tennis Australia’s AO Startups program is gearing up for AO25 with an ambitious...
October 29, 2024
SPORTFIVE and Boris Becker Partner for Global Media Expansion
In a strategic move, sports marketing agency SPORTFIVE has partnered with Boris Becker...
October 29, 2024
Formula One’s 2024 Business Boom: Record Growth, Fan Engagement, and Sponsorship Success
Formula One has experienced unprecedented growth in 2024, solidifying its position as...
October 28, 2024
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