AO25 Startup Program Expands to Drive Innovation in Sport and Fan Engagement

Tennis Australia’s AO Startups program is gearing up for AO25 with an ambitious aim: to break records in fan attendance and technology-driven engagement.

Through this initiative, the Australian Open offers early-stage companies a chance to pilot tech solutions across several key areas, including athlete wellness, event automation, and commercialisation of Padel. Applications are open until 8 November for the third intake.

This intake focuses on technology in four primary areas:

• Athlete Experience: Enhancements in health and wellness tech for athletes.
• Event Experience: AI-powered automation solutions for stadium and event management.
• Padel Experience: Tech to support Padel’s growth and commercialisation.
• Wildcard: Innovations in sports, health, or entertainment outside core areas.

AO Startups provides more than just exposure—it builds brand credibility through its official “AO Startup” designation, access to venture capital and industry leaders, and invaluable product testing at AO events. Dr. Machar Reid, Director of Innovation at Tennis Australia, described the initiative as a commitment to “disrupt the status quo,” underlining the importance of startups in shaping sports innovation.

With backing from Wildcard Ventures and strategic partnership with accelerator Techstars, the program grants startups a unique chance to refine and deploy products in a live event setting. Startups such as YBVR and Raven, previous participants, have leveraged this platform to gain traction in sports technology.

As other major events adopt tech-forward strategies to drive fan engagement, AO25’s ambitious targets could set new standards in sports event innovation. By attracting startups that align with their objectives, Tennis Australia aims not only to elevate the live event experience but also to establish AO as a proving ground for the future of sports technology.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!