Topic: Olympic
IOC Predicts Increase in Product Placement at Future Olympics
In a strategic move to reduce taxpayer burden and enhance revenue, the International...
August 8, 2024
Simone Biles: Leading the Charge in Athlete Brand Building
After securing 4 medals during the 2024 Games, Simone Biles has reinforced her...
August 6, 2024
Noah Lyles: A Rising Star in Athletics and Brand Building
Noah Lyles is not just aiming for gold at the Paris Olympics; he...
August 6, 2024
Brands in Paris: Examining the Olympics Product Placements
In a significant shift from tradition, the Paris 2024 Olympics have embraced unprecedented...
August 5, 2024
Breaking Barriers: Griffith University’s Investment in Female Athletes Draws Olympic Success
Back in 2022, when Queensland’s Griffith University unveiled the 'Women In Sport Strategic...
August 5, 2024
Brisbane 2032 Organising Committee Announces Appointment of Francois-Xavier Bonnaillie as Chief Commercial Officer
The Brisbane 2032 Organising Committee has taken a significant step forward in...
August 4, 2024
Nine’s Olympic Coverage Ratings Showcase the Impact of the Olympic Games
Nine’s broadcast of the Olympic Games Paris 2024 has captivated 14.8 million Australians...
August 1, 2024
Record Olympic Viewership Highlights Global Appeal
The Paris 2024 Olympic Games have captured the attention of millions around...
July 30, 2024
Brisbane 2032 Olympics Unveils Official Slogan in a Bid to Ignite Momentum
The official slogan for the Brisbane 2032 Olympics, "Shine Brightest, Together," has been...
July 30, 2024
Nike Debuts Australia’s Newest 3D Billboard in Strategic Partnership with QMS and Mindshare
In a landmark moment for digital outdoor advertising in Australia, Nike has become...
July 29, 2024
Olympic Athlete Compensation Highlights Global Disparity
Olympic athletes are renowned as some of the world's most elite and recognisable...
July 29, 2024
A Spotlight on the IOC’s Focus on Gender Parity Ahead of Historic 2024 Paris Olympics
The 2024 Paris Olympic Games mark a historic milestone in the quest for...
July 26, 2024
IOC and Visa Unveil ‘Olympic World’ on Roblox in Preparation for Paris 2024 Games
The International Olympic Committee (IOC) has partnered with Visa to unveil the...
July 22, 2024
Gymnastics Australia Appoint Alistair Edgar as New CEO
Gymnastics Australia has appointed Alistair Edgar as its new Chief Executive Officer, transitioning...
July 18, 2024
The Boomers Announce Partnership Extension with Signet
Signet, one of Australia's leading packaging companies, has recently renewed its significant sponsorship...
July 18, 2024
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