Tiktok Partners with DAZN in Supporting FIFA CLUB WORLD CUP Coverage

TikTok has announced a partnership with DAZN, to launch a dynamic marketing campaign that supports the FIFA Club World Cup 2025.

This collaboration merges TikTok’s creative short-form video platform with DAZN’s extensive sports rights portfolio, aiming to enhance fan engagement through innovative creator-driven storytelling and interactive experiences for TikTok’s global community of over 1 billion users.

Commenting on the partnership, TikTok’s global head of sports partnerships, Rollo Goldstaub, said: “TikTok is reshaping the way fans connect with sports—making every moment more engaging and shareable.”

“Our partnership with DAZN enhances our ability to bring the FIFA Club World Cup closer to fans, offering them behind-the-scenes access and dynamic action as it unfolds,” Goldstaub said,

President at DAZN’s Whistle, Joe Caporoso, added: “TikTok is the perfect partner to elevate the excitement surrounding the FIFA Club World Cup.”

“By blending our premium sports rights with the vibrant creativity of TikTok’s community, we are ushering in a new era of interactive fan experiences,” Caporoso mentioned.

In the past year, TikTok has seen an explosion of football content, with over 51 million football-related videos shared.

At the core of this campaign is the FIFA Club World Cup Hub on TikTok, designed as the go-to destination for all tournament-related content, updates, and interactive fan engagement.

DAZN will produce exclusive content that offers behind-the-scenes insights, match highlights, takeovers by creators and athletes, and real-time reactions from fans, providing an immersive viewing experience.

Additionally, select DAZN original programming will be tailored for TikTok, ensuring the sports action remains accessible, engaging, and easily shareable for mobile-first audiences.

This partnership also builds on DAZN’s newly launched Global Football Creator Program, designed to activate over 100 digital creators around the globe—ranging from passionate superfans to emerging storytellers.

Insights from over 9,000 fans across major football markets—U.S., U.K., Germany, France, Spain, and Italy—indicate that 93% of fans intend to engage with the FIFA Club World Cup beyond live broadcasts.

Interest in match highlights (41%), player interviews (30%), fan-generated content (29%), and culturally-inspired storytelling (26%) reflects the demand for deeper, more interactive experiences that DAZN and TikTok are uniquely positioned to fulfill.

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