Tennis Australia and NEXO Launch $10 Million Bracket Challenge for AO26

Tennis Australia has partnered with digital finance firm NEXO to launch the AO26 AUD10 Million Bracket Challenge, offering the largest fan prize in world tennis.

The initiative, unveiled ahead of the 2026 tournament, invites Australian residents to predict the perfect singles draw for a chance to win the record-breaking eight-figure sum.

The competition marks a commercial expansion for the organisation and its new Official Crypto Partner, NEXO, which signed a multi-year deal with Tennis Australia in December 2025.

To win the AUD10 million prize, fans must correctly predict every match winner across all seven rounds of either the men’s or women’s singles draw, a total of 127 matches. If no entrant achieves a flawless bracket, AUD10,000 consolation prizes will be awarded to the highest-scoring participants in each category.

Highlighting the program’s focus on fan engagement, Tennis Australia chief commercial officer, Cedric Cornelis, said: “This is a game of skill, not chance, the AO Bracket Challenge is about rewarding tennis knowledge and creating an exciting new way for fans to engage with the tournament.”

He also noted that the initiative is part of a broader strategic objective to enhance the “digital precinct” experience for fans throughout the summer.

A New Experience for Australian Fans 

The timing is critical for fans; the official singles draws are scheduled for release at 4:00 pm AEDT on Thursday, 15 January 2026. Entries will open immediately following the draw and close at 10:00 am on Sunday, 18 January, just one hour before the first main draw matches commence at Melbourne Park.

The organisation has confirmed that the challenge is currently exclusive to domestic fans, with plans to expand the recognisable format to international audiences in future editions.

This partnership underscores the growing intersection of elite sport and digital finance, providing NEXO with a high-visibility platform during one of the world’s most-watched sporting events.

By offering a life-changing sum for an “unpredictable” feat, Tennis Australia is leveraging the honour and prestige of the Grand Slam to drive record levels of data-led fan interaction and digital growth.

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