The UFC and Crypto.com announced a co-presenting partnership for UFC Freedom 250, a...
April 16, 2026
The UFC has announced a new Australian broadcast structure, effective January 1, 2026,...
October 30, 2025
The UFC has set new benchmarks in revenue and sponsorship, securing the title...
May 26, 2025
The Ultimate Fighting Championship has prolonged its partnership with Venum, announcing a multi-year...
March 11, 2024
TKO Group Holdings, the prominent sports and entertainment conglomerate controlled by Endeavor, has...
February 29, 2024
Entain-owned betting brand Ladbrokes has inked a regional sponsorship agreement with the Ultimate...
February 15, 2024
The Ultimate Fighting Championship (UFC) has announced a substantial expansion and extension of...
January 19, 2024
The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its broadcast...
January 10, 2024
In a move that promises to reshape the landscape of sports marketing, TKO...
January 8, 2024
The Ultimate Fighting Championship, the world’s premier mixed martial arts promotion, has announced...
December 15, 2023
The Ultimate Fighting Championship has partnered with the National Rugby League, complementing the...
December 14, 2023
The Ultimate Fighting Championship (UFC) has solidified its connection with Atomic Brands’ Monaco...
November 15, 2023
Vince McMahon, the former controlling shareholder of WWE and current executive chairman of...
November 13, 2023
TKO Group Holdings, the business under the umbrella of Endeavor and owner of...
November 9, 2023
Anheuser-Busch InBev's flagship brand, Bud Light, is set to make its triumphant return...
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