Tag: partnership

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Formula 1 and Leica Camera Announce Licensing Deal with Limited-Edition Leica Q3 43

Formula 1 and luxury German optics manufacturer Leica Camera AG have executed an...

October 22, 2026
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Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027

Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...

October 22, 2026
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Woolworths Secures Sponsorship as Official Supermarket Supporter for 2027 and 2029 Rugby World Cups

World Rugby has named supermarket retailer Woolworths as the Official Supermarket Supporter...

October 22, 2026
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New Zealand Cricket and TNS Agree to End Partnership

New Zealand Cricket (NZC) and US-based sports investment firm True North Sports Ventures...

October 21, 2026
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AT&T, NBA, and WNBA Launch Fourth-Generation High-Speed Arena Network Under Multi-Year Sponsorship Extension

The National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and telecommunications leader...

October 21, 2026
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WTA Ventures Secures Fage as Title Sponsors for WTA Finals Following US Relocation

WTA Ventures has secured international dairy brand Fage as the new title sponsor...

October 21, 2026
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Borussia Dortmund Secures Five-Season Partnership with Panasonic

Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with...

October 20, 2026
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Cadillac Formula 1 Team Announce Global Partnership with Frontieras North America

The Cadillac Formula 1 Team has secured a multi-year global commercial partnership with...

October 20, 2026
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Toyota Australia Repurposes Matchday Assets to Support North Queensland Junior Rugby League Clubs

Toyota Australia, in coordination with the North Queensland Toyota Cowboys, has donated 300...

October 20, 2026
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University of Tasmania and Tasmania Devils Announce Partnership

The University of Tasmania (UTAS) has expanded its commercial integration with the Tasmania...

October 19, 2026
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National Squash League Secures iHeartMedia as Title Sponsor for 2026-27 Season Ahead of LA28 Debut

The National Squash League has entered into a sponsorship agreement with iHeartMedia, designating the...

October 19, 2026
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Tangerine Recommits to Bendigo Spirit for 2026/27 WNBL Season

Telecommunications provider Tangerine has renewed its partnership with the Bendigo Spirit for the...

October 16, 2026
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Adelaide 36ers Welcome Crystalbrook Sam as Official Accommodation Partner

The Adelaide 36ers have secured a high-profile commercial alliance ahead of the...

October 16, 2026
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WNBL Announce Official Ford Australia as Official Presenting Partner

Ford Australia has significantly expanded its commitment to domestic women’s sport by...

October 15, 2026
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NZC Secure Title and Presenting Right Partnership with Hero VIDA and Ai+ Smartphone

New Zealand Cricket (NZC) has secured a partnership with two Indian corporatation...

October 14, 2026

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