Story Origin: North America
MotoGP Secures New US Broadcasting Deal
MotoGP has secured a new multiyear broadcast agreement with FOX Sports in the...
February 28, 2025
Lakers, Mavs Becomes Season’s Most Watched Cable Telecast
The first game between the Dallas Mavericks and Los Angeles Lakers, which marked...
February 27, 2025
Nike and SKIMS Launch ‘NikeSKIMS’ to Disrupt Women’s Activewear Market
Nike, Inc. and SKIMS have joined forces to introduce NikeSKIMS, a groundbreaking new...
February 20, 2025
United Soccer League Expands Vision with Division One Men’s Professional League
The United Soccer League (USL) is making a bold move to reshape American...
February 14, 2025
NFL to Host First Regular-Season Game in Ireland in 2025
The National Football League (NFL) has announced a landmark move in its international...
February 11, 2025
Super Bowl Advertising Rates Reach Record Highs in 2025
The 2025 Super Bowl has witnessed a significant uplift in advertising investment, with...
February 11, 2025
Trump’s Executive Order on Transgender Athletes: Business Implications
President Donald Trump’s executive order, “Keeping Men Out of Women’s Sports,” bans transgender...
February 7, 2025
Jordan Brand Marks 40 Years of Air Jordan 1 with ‘Banned’ Revival
The Air Jordan 1, one of the most iconic sneakers in sports and...
February 3, 2025
McDonald’s Partners with Angel Reese to Launch New Athlete-Endorsed Meal
McDonald's has announced a partnership with basketball champion, entrepreneur, and fashion icon Angel...
January 31, 2025
Meta Seeks Sports Partnerships Manager to Enhance Industry Collaborations
Meta is actively recruiting for a Sports Partnerships Manager, a role pivotal to...
January 30, 2025
NFL’s International Flag Football Championship Returns to Pro Bowl Games
The National Football League (NFL) is set to host the International NFL Flag...
January 29, 2025
Hamilton and Leclerc Team Up to Unveil Ferrari’s 2025 Race Suit
Ferrari’s 2025 season is shaping up to be a highly anticipated campaign, with...
January 29, 2025
Cameron Brink and Optimum Nutrition Forge Strategic Partnership for Branding Success
Cameron Brink, the rising WNBA star and second overall draft pick, is...
January 29, 2025
Peyton Manning Expands Endorsement Portfolio with Strategic U.S. Bank Partnership
NFL legend, Peyton Manning, has long been recognised as a master of strategy...
January 29, 2025
Revolutionising Sponsorship Management: PlayMaker Launches
The world of sports sponsorship has entered a new era with the launch...
January 16, 2025
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