Brands, Sponsorship, Women’s Sport 2 min read

McDonald’s Partners with Angel Reese to Launch New Athlete-Endorsed Meal

image

McDonald’s has announced a partnership with basketball champion, entrepreneur, and fashion icon Angel Reese. The WNBA star recently made history as the first professional basketball player to appear on the cover of Vogue.  This collaboration marks McDonald’s first national meal endorsement with a female athlete, reflecting a progressive shift in its marketing strategy. 

Aligning with Rising Athletic Talent

Reese, who was named a McDonald’s All American in 2020, expressed her enthusiasm for the partnership, stating, “It’s really a dream come true to be the first-ever female athlete to have my own meal and be a part of McDonald’s amazing basketball legacy.” By aligning with Reese, McDonald’s not only celebrates her achievements but also taps into her growing fan base, enhancing brand visibility among basketball enthusiasts.

Strategic Marketing Implications

Jennifer “JJ” Healan, Vice President of Marketing, Brand, Content & Culture at McDonald’s, highlighted the significance of this collaboration: “We want to continue to fuel [fans’] love for the game and support athletes on and off the court. We’re excited to bring our legacy with basketball culture to a new generation, and partnering with Angel is only the beginning.” This initiative underscores McDonald’s commitment to evolving its brand image and connecting with diverse consumer segments.

Market Impact and Future Prospects

By introducing “The Angel Reese Special”, McDonald’s aims to capitalize on the intersection of sports and dining experiences, a strategy that has proven effective in previous athlete partnerships. As McDonald’s continues to innovate and collaborate with prominent figures, it positions itself to maintain a competitive edge in the dynamic fast-food industry.

Join the free Ministry of Sport newsletter or become a MoS Member for all the latest news in sports business.

Similar Stories

logo
image
Brands 2 min read

Netball Australia’s Grassroots Rebrand

Sport Design Australia (SDA) has completed a comprehensive rebrand of Netball Australia’s Woolworths...

image
Brands 3 min read

Manchester City Wins Legal Battle Over Premier League Sponsorship Rules

Manchester City has dealt a significant blow to the Premier League’s regulatory framework...

image
Sponsorship 3 min read

SMARTECH Secures Naming Rights for Super Rugby Pacific and Super Rugby Women’s

Australian rugby has secured a significant commercial boost, with SMARTECH announced as the...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.