Nike and SKIMS Launch ‘NikeSKIMS’ to Disrupt Women’s Activewear Market

Nike, Inc. and SKIMS have joined forces to introduce NikeSKIMS, a groundbreaking new brand set to redefine the global fitness and activewear industry. This collaboration merges Nike’s innovation in sport science and athlete insights with SKIMS’ expertise in designing for the female form, promising a range of performance-driven yet stylish athletic apparel, footwear, and accessories tailored to women athletes worldwide.

The partnership marks a bold step in Nike’s ongoing commitment to the women’s sportswear sector, ensuring that functionality meets style in a way that resonates with elite athletes and everyday fitness enthusiasts alike.

A Game-Changer for Women’s Performance Wear NikeSKIMS will debut its first collection in the United States this spring, available at select retail locations and online at nike.com/NikeSKIMS. A global expansion is planned for 2026, bringing the brand to new markets and retailers, including wholesale partners.

Designed to enhance natural body movement while providing high-performance capabilities, NikeSKIMS aims to set a new standard for activewear. From meticulously crafted apparel to innovative footwear, the collection is engineered to sculpt, support, and empower women across all fitness levels.

Industry Leaders Weigh In Heidi O’Neill, President of Consumer, Product, and Brand at Nike, highlighted the partnership’s strategic impact: “This collaboration unites the strengths of both brands to drive industry-wide innovation. We’re inviting more women into sport with apparel that makes them feel strong and confident.”

Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, echoed this sentiment: “Nike and SKIMS share a deep commitment to inclusivity and pushing boundaries. Every detail of this collection has been carefully considered to ensure it sculpts and performs for every body.”

Looking Ahead NikeSKIMS is not just about aesthetics—it is built on the foundation of sport research and cutting-edge materials. With Nike’s extensive expertise in high-performance gear and SKIMS’ focus on inclusivity, the collection is expected to make waves in the competitive activewear industry.

As the debut launch nears, industry insiders and consumers alike will be watching closely to see how NikeSKIMS reshapes expectations for women’s athletic apparel. With two powerhouse brands at the helm, NikeSKIMS is poised to become a defining force in modern sportswear.

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