Story Origin: Global
Includ3d: A New Approach to Crypto Sponsorship in Sports
Chiliz Group, a leading blockchain platform in the sports industry, has launched Includ3d,...
September 26, 2024
EA Sports Launches New App Blending Live Sports with Social Networking
Electronic Arts (EA) has announced the upcoming launch of its EA Sports App,...
September 24, 2024
Nike Announces Elliott Hill’s Return as President and CEO
Nike Inc. has announced the return of long-time veteran Elliott Hill as the...
September 20, 2024
ICC Announces Equal Prize Money for Men and Women in Historic T20 World Cup
The International Cricket Council (ICC) has achieved a landmark moment by introducing equal...
September 19, 2024
Formula 1 and LEGO Build Global Partnership Starting in 2025
Two of the world’s most recognised brands, Formula 1 and LEGO, have announced...
September 19, 2024
NFL Star Austin Ekeler Launches App ‘Eksperience’ to Bridge the Gap Between Athletes and Fans
One of the most common questions athletes hear is, "Can I have...
September 13, 2024
TikTok and Monumental Sports Announce Multiyear Partnership Across NHL, NBA, WNBA, and More
Monumental Sports & Entertainment (MSE) has announced a multiyear partnership with TikTok that...
September 12, 2024
How Para-Sport Can Follow in the Footsteps of Women’s Sports
The 2024 Paris Paralympic Games signaled a new era for para-sports, demonstrating that...
September 12, 2024
Lenovo Expands Formula 1 Partnership as Global Partner from 2025
Lenovo has expanded its partnership with Formula 1, becoming a Global Partner starting...
September 6, 2024
Nike Partners with LEGO for New Innovative Sportswear Collection
In a bold and innovative move, Nike has announced an exciting partnership with...
August 26, 2024
ATP Tour Achieves Record Sponsorship Growth in 2024
The ATP Tour has announced a landmark achievement in 2024, reporting a 50%...
August 26, 2024
World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement
World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...
August 26, 2024
PwC’s Global Sports Survey Highlights An Exciting Future for Women’s Sport
PricewaterhouseCoopers’ (PwC) have released the annual Global Sports Survey, highlighting the burgeoning...
August 12, 2024
The International Olympic Committee Reflects on Paris 2024
As the curtain draws on Paris 2024, the International Olympic Committee (IOC) have...
August 12, 2024
Nike’s Olympic Strategy: Rebuilding Brand Perception on the World Stage
Nike, a name synonymous with sports excellence, has once again turned to the...
August 12, 2024
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