ATP Tour Achieves Record Sponsorship Growth in 2024

The ATP Tour has announced a landmark achievement in 2024, reporting a 50% growth in sponsorship revenues compared to 2023, with an 89% increase projected by 2026. This commercial success underscores the ATP’s strategic focus on expanding partnerships with leading global brands and engaging a broader audience.

Expanded Partnerships Portfolio

According to the ATP Tour, this record growth was fuelled by the onboarding of over 50 new global partners, including Lexus, Yokohama, Haier, Waterdrop, LONGi Solar, Sense Arena, OFX, and most recently Fitline. This expansion not only strengthens the ATP’s commercial portfolio but also highlights the increasing value that brands see in the global appeal of tennis. During the same period, the ATP Tour successfully renewed long-term partnerships with Infosys, Lacoste, Dunlop, and Asti Docg, demonstrating sustained value across its commercial partnerships.

Additionally, in a significant move to expand its entertainment offerings, the ATP and WTA have entered a joint licensing partnership with game maker Nacon for the TIEBREAK tennis game, further solidifying their influence in the digital space.

Digital at the Forefront

The ATP Tour’s social media followers surged by 7% to 9.7 million, with video views skyrocketing by 159%, and overall reach increasing by 48% to an impressive 2.9 billion. This digital success has translated into significant exposure for brand partners through branded content, social collaborations, and on-site activations at tournaments worldwide. A new player-focused branded content initiative launched in 2023 has further boosted value for sponsors and created new revenue streams for players.