Sponsorship 1 min read

Lenovo Expands Formula 1 Partnership as Global Partner from 2025

Written by MOS Editorial Team

Published on 6 September 2024

Lenovo has expanded its partnership with Formula 1, becoming a Global Partner starting in 2025. As part of the agreement, Lenovo will also serve as the title sponsor for two annual races, while its Motorola brand becomes the Global Smartphone Partner. First established in 2022, the partnership focuses on leveraging Lenovo’s advanced technology to optimise race operations, data management, and broadcasting.

A notable addition to this partnership is Lenovo’s asset recovery services for retired hardware. By ensuring responsible disposal of 95% of retired equipment, Lenovo is supporting Formula 1’s sustainability targets, including its goal to reach net-zero carbon emissions by 2030. This initiative highlights the growing importance of sustainability in sports partnerships, further positioning Lenovo as a leader not only in technology but also in responsible business practices.

This enhanced collaboration demonstrates Lenovo’s commitment to driving both digital innovation and sustainability, helping Formula 1 improve operational efficiency while aligning with broader environmental objectives.

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