SportWest and We Make A Difference Launch Two-Year Partnership

SportWest has announced a strategic two-year partnership with We Make A Difference, an organisation specialising in cost-of-living reduction through exclusive member benefits.

Set to launch in April 2026, the collaboration aims to provide tangible financial relief to the thousands of volunteers, administrators, coaches, and staff who underpin the Western Australian sporting sector.

Emphasising that the initiative is a direct response to the economic pressures currently facing households, SportWest CEO, Troy Kirkham, said: “People are at the heart of sport in Western Australia.”

“This partnership provides tangible support to the volunteers and staff whose commitment keeps our clubs and associations running.

“At a time when rising costs affect every household, We Make A Difference offers real savings that recognise and reward their contribution,” Kirkham said. 

Founder and CEO of We Make A Difference, Rick Warren, echoed these sentiments, noting that the collaboration is designed to build “stronger, more resilient communities” by supporting those who dedicate significant time to the state’s sporting landscape.

The partnership focuses on a digital savings platform that will be accessible to SportWest member organisations and their participating clubs. Users will be able to access discounts on essential everyday expenses, including:

• Groceries and Fuel
• Utilities and Travel
• Entertainment and Retail

Strategic Alignment and Sector Impact

The agreement reinforces SportWest’s Leadership pillar. By integrating a practical, high-value service into its membership suite, SportWest is enhancing its value proposition to state sporting associations and grassroots clubs.

By reducing the personal financial burden on volunteers, SportWest aims to ensure the long-term capacity of local clubs to operate effectively. 

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