Global sports tech company, Sportradar, has been selected as the successful bidder for global ATP data and betting streaming rights, following an extensive request for proposal (RFP) process led by Tennis Data Innovations (TDI).
The six-year rights cycle, starting in 2024, will see Sportradar replace IMG Arena, continuing to provide advanced technology such as specialised computer vision and AI, alongside integrity services for the sport.
The company is already an existing supplier of the official ATP Tour and Challenger tour secondary data feeds, with an extensive portfolio of partnerships spanning the professional sporting world.
The RFP process began in early 2023, with TDI reviewing five different proposals across multiple rounds before ultimately selecting Sportradar.
Commenting on the deal, TDI CEO, David Lampitt, said: “Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reach and an innovative commercial model that preserved our ability to share in the continued growth of this market.
“The competitive nature of this process, as well as the compelling successful bid from Sportradar, reflects the incredible value of ATP content. We look forward to forging a successful partnership together,” he said.
Sportradar CEO, Carsten Koerl, added: “We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis.
“Our expertise in developing advanced technologies, including computer vision and AI which create advanced analytics and data visualization, will drive new, compelling ways for fans to engage with tennis, while also safeguarding and upholding its integrity,” he said.
The pair are now working together to finalise contractual terms for the new cycle, starting from January 1 next year.
This news comes after Sportradar announced Stefan Zant as its new head of global sport and content partnerships.
