Sponsorship 2 min read

Brisbane Bullets Extend Longstanding Partnership with AJ & Co Lawyers for NBL27 Season

image

The Brisbane Bullets have officially announced the reappointment of AJ & Co Lawyers as the club’s official legal partner for the Hungry Jack’s NBL27 season.

This landmark agreement marks the fifth consecutive season of vital collaboration between the two organisations, highlighting a robust, long-standing relationship built on mutual trust, professional excellence, and strategic alignment within the elite national basketball landscape.

As part of the renewed partnership, AJ & Co will continue providing comprehensive legal counsel across critical commercial domains, including player contracts, complex sponsorship agreements, and major venue arrangements.

Furthermore, the legal firm is actively working alongside club executives to strategically position the organisation for the unprecedented commercial, infrastructure, and tourism opportunities that the Brisbane 2032 Olympic and Paralympic Games will bring to the region.

Brisbane Bullets CEO, Malcolm Watts, underscored the vital role that trusted legal partnerships play in maintaining operational stability and driving long-term success in professional sports administration across the competitive National Basketball League.

“Trust is the foundation of any successful partnership, and we have complete confidence in Jonathan Whybird and the team at AJ & Co.

“They are reliable, professional and genuinely invested in the Club’s success. We greatly value the partnership and are delighted to continue our work together,” Watts said.

Reflecting on the extended partnership and the club’s strategic trajectory heading into the new season, Jonathan Whybird of AJ & Co Lawyers expressed immense pride in continuing the collaborative journey.

“The Bullets have made the off-season moves to set the Club up for a strong NBL27, and we’re proud to be part of that journey – on the commercial side, and in the build towards 2032,” Whybird stated.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 3 min read

Callaway Golf Extends Australian Golf Governing Body Partnerships Through 2029

Global golf equipment manufacturer Callaway Golf has announced a three-year extension of...

image
Sponsorship 3 min read

Hoops Capital and Sydney Kings Announce Partnership with Omoda Jaecoo

National Basketball League (NBL) ownership entity Hoops Capital and the Sydney Kings have...

image
Fan Engagement 3 min read

WTA and Sanrio’s Hello Kitty Partner for First Official Merchandise Collaboration

The Women’s Tennis Association (WTA) and Sanrio’s Hello Kitty have announced their inaugural...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.