Sport: Australian Rules Football
AFL State of Origin Returns to Perth for 2026 Commercial Showcase
The AFL and the Western Australian Government have announced a massive week-long festival...
February 4, 2026
Vinarchy Announce Partnership with AFL and Marvel Stadium
The AFL has announced a four-year partnership with global wine powerhouse Vinarchy, designating...
February 3, 2026
Prime Video Unveils ‘Final Siren: Inside the AFL’ to Drive Global Reach
Prime Video has released its 2026 sports content with the official trailer release...
February 3, 2026
Collingwood and KFC Formalise Landmark Five-Year Partnership Extension
Collingwood Football Club and KFC Australia have announced a five-year extension of their...
January 30, 2026
Western Bulldogs Secure BSc as Official Sports Nutrition Partner
The Western Bulldogs have announced a new two-year partnership with BSc (Body Science),...
January 29, 2026
GO Foundation Launches 2026 Impact Report
The Goodes O’Loughlin Foundation (GO foundation) has released its 2026 Impact Report, marking...
January 28, 2026
Northern Beaches AFL Partners with New Balance and Belgravia
The Northern Beaches AFL Alliance has announced a multi-year apparel partnership with Belgravia...
January 27, 2026
North Melbourne to Launch ‘Make It Happen’ Documentary Series
North Melbourne Football Club has formalised the launch of a new three-part documentary...
January 23, 2026
AFL and Prime Video Launch Global Docuseries ‘Final Siren: Inside the AFL’
The AFL and Prime Video have released a landmark global media partnership, announcing...
January 15, 2026
Agency Named Desire Launches with Senior Partnership Leaders Backing Specialisation Over Scale
At a time when sponsorship and partnership strategies are being stretched across sport,...
January 15, 2026
Gold Coast SUNS and Coulson Operations Announce Kool Beanz SUNS Glenella
Coulson Operations has formalised the next phase of its partnership with the Gold...
January 12, 2026
West Coast Eagles Announce Collaboration with SABA
The West Coast Eagles have announced a multi-year agreement with premium Australian fashion...
December 18, 2025
Essendon Football Club CEO Craig Vozzo Steps Down
Essendon Football Club has announced the departure of its chief executive officer, Craig...
December 17, 2025
Gold Coast SUNS Extends Partnership with Mackay Regional Council
The Gold Coast SUNS have announced a partnership extension with the Mackay Regional...
December 15, 2025
Essendon FC Distributes $195,700 to 10 Local Clubs
The Essendon Football Club has demonstrated its commitment to grassroots sport by distributing...
December 11, 2025
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