AAMI and AFL Extend Decade-Long Partnership with Landmark Three-Year Deal

The AFL and AAMI have announced a three-year extension of their major partnership, marking a decade of collaboration between the league and one of Australia’s largest insurers.

The agreement sees AAMI retain its status as the Major General Insurance Partner for both the AFL and AFLW, while significantly expanding its footprint into elite representative football and community talent pathways.

Commenting on the partnership extension, AFL executive general manager of customer, commercial & technology, Bec Haagsma, said: “As we celebrate 10 years in partnership with AAMI, we are thrilled to extend… and to welcome AAMI on board for the 2026 AAMI AFL Origin.”

A centerpiece of the renewal is AAMI’s naming rights for the 2026 AAMI AFL Origin match, scheduled for this Saturday, February 14, at a sold-out Optus Stadium. The blockbuster clash between Western Australia and Victoria (the first official State of Origin match since 1999) will feature stars such as Patrick Cripps and Chad Warner for the Black Swans against a Big V side led by Marcus Bontempelli and Nick Daicos.

The partnership also focuses on regional accessibility through the AAMI Community Series, which will run from February 25 to March 1. All 18 clubs will participate in pre-season matches held at suburban and regional venues, including Mars Stadium in Ballarat and Henson Park in Sydney.

To further support the next generation, the partners are launching the Indigenous Scholarship Fund, providing financial and pathway support for Indigenous and Multicultural players.

AAMI will also continue its popular “Clangers for Good” initiative, which translates on-field errors into community funding.

In the past, the organisation donated $10 per clanger to grassroots clubs, with grand prizes reaching up to $100,000. Combined with the Dreamtime at the ‘G community ticketing scheme, providing 7,000 tickets to First Nations communities, the extension reinforces AAMI’s role as a major stakeholder in the sport’s social and commercial fabric.

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