AFL Extends Historic Ticket Price Freeze for 2026 Premiership Season

The AFL has announced a price freeze on General Admission (GA) tickets for all matches at the MCG and Marvel Stadium for the 2026 Toyota AFL Premiership Season.

This marks the eighth consecutive year the league has held entry-level prices steady, a move aimed at maintaining record-breaking engagement levels amidst rising cost-of-living pressures.

Highlighting the league’s focus on accessibility, AFL CEO, Andrew Dillon, said: “On any given weekend, there could be up to five games of footy in Victoria, and we are committed to providing quality and affordable games that everyone can enjoy.”

Under the 2026 pricing structure, adult GA tickets remain at $27, concessions at $18, and juniors (aged 14 and under) at $5. The popular “Family Ticket”, covering two adults and two children, will also stay frozen at $54. This commitment applies to 91 home-and-away matches across both Melbourne venues (45 at the MCG and 46 at Marvel Stadium).

The commercial implication for the freeze follows a massive 2025 season, which saw 8,253,649 fans attend matches, the second-highest total in VFL/AFL history.

In a notable change to the organisation’s ticketing strategy, the Anzac Day blockbuster between Essendon and Collingwood will feature a split on-sale window.

Following fan feedback, club members will have exclusive access on Thursday 19 February, with the general public following on Friday 20 February. This aims to ease the digital bottleneck for one of the most sought-after events on the Australian sporting calendar.

Tickets for Rounds 1–15 will officially go on sale to club members on Tuesday 17 February, followed by the general public on Wednesday 18 February.

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