Dan Does Footy Disrupts AFL Media with New “DDTV Cribs” Series

Dan Does Footy (DDF), Australia’s top-ranked sports creator channel, has announced its latest content vertical, “DDTV Cribs,” designed to dismantle the traditional barriers between AFL clubs and their fans.

Spearheaded by former player turned digital media entrepreneur Daniel Gorringe, the series adapts the iconic “MTV Cribs” format to provide an unfiltered, high-performance look at the inner sanctums of professional football.

DDF reasson behind the series is a response to the “gatekept” nature of traditional sports media, where club environments are often sanitised by corporate communication teams.

By maximising his background as an AFL athlete, Gorringe offers an authentic, creator-led alternative that prioritises personality and environment over polished PR. For the clubs, the partnership provides a direct line to Gen Z and Millennial audiences, demographics that are increasingly moving away from linear broadcast toward second-screen and “behind-the-scenes” (BTS) digital content.

Commenting on his new series, former AFL athete, Gorringe, said: “For too long, old man media and club suits have gatekept what actually goes on inside clubs.”

“DDTV Cribs is about pulling back the curtain and showing the change rooms, recovery spaces, and the characters that make clubs what they are, all in a way that feels authentic and fan-first,” Gorringe said.

Further expressing his enthusias, Gorringe, added: “DDF wants to always give fans access they’ve never had, telling stories differently, and making footy content that feels fresh.”

“more clubs and more chaos throughout the 2026 season,” he expressed.

DDTV Cribs Format

The series represents a tactical shift in sports storytelling, focusing on the “human” side of high-performance facilities:

Prepared by Josh Moffitt and Ash Barber, the format takes fans through recovery labs, player hangout spots, and change rooms, often featuring awkward encounters and “chaotic” interactions with coaches and stars.

Early episodes have featured high-profile access to clubs like Port Adelaide, where cameras explored HQs in a way rarely seen on traditional news bulletins.

The series benefits from DDF’s massive social footprint, which includes over three million followers across Instagram and TikTok, providing clubs with higher engagement metrics than internal social channels.

Commercial and Cultural Impact

The launch of DDTV Cribs follows DDF’s record-breaking 2025 AFL Draft stream, which attracted over 600,000 views, proving the commercial viability of independent digital media in the AFL ecosystem.

The series is part of a broader “modernisation” of footy content, alongside initiatives like the Ultimate Footy Watchalong, which the AFL officially sanctioned for the 2025 Finals.

By bypassing traditional media rights-holders, DDF allows fans to feel like “insiders,” an art form that has become a critical driver of brand loyalty for younger supporters.

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