3 min read

Sport Executive Membership Body Formed

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he Professional Body of Sports Leadership (PBSL) has been formed as an independent membership body for current and aspiring sport industry executives, in an effort to support sports professionals.

The PBSL will aim to provide peer-to-peer support, coaching, seminars, workshops, education courses, networking, wellbeing guidance, and legal advice to senior executives, high-performance specialists, and non-executive directors in the sports industry.

PBSL founder and chair, Tom Sears, who is also the Kinsey Sears managing director, said the membership body will be a first-of-its-kind, providing a centralised platform and database for professional and personal development.

“The PBSL offers a new dimension to individuals in the sports industry, providing informative content, personal guidance, education and development opportunities, innovative perspectives, and diverse insights,” Sears said.

“In doing this, it will improve leadership and governance in the industry for the wider benefit of society, actively promoting diversity in all its forms, supporting individuals to develop professionally and safeguarding their mental health and wellbeing,” he said.

The PBSL Advisory Board, which was established alongside the PBSL, includes Rugby League World Cup 2021 chair, Chris Brindley, SailGP global people director, Jon Massie, and Formula One head of commercial partnerships development, Zarah Al-Kudcy.

Al-Kudcy said the body will also work to support students, graduates and people looking to start their career in the sport industry.

“Not all sport was created equal and consequently, there is an inequality in support and opportunities for the people within it,” Al-Kudcy said.

“The PBSL will help shape and provide a more formal structure to those looking for guidance.

“The PBSL is an objective, transparent, and informed entity to aid an industry that is continually evolving, with an ever-increasing focus on people.

“Cross collaboration continues to drive change whether across sports, management levels or sectors and the PBSL wants to increase the frequency with which this happens,” she said.

In a statement announcing the launch of the body, the PBSL said: “a supportive and representative industry body is needed now more than ever.”

“The PBSL will assist members to navigate these turbulent times and provide comprehensive support, helping them to evolve as confident, agile leaders and enhancing their skill sets.

“It will also create industry-wide dialogue and act as a voice, confronting issues and providing tangible solutions,” the statement said.

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