HomeEuropeSilverlit, 24 Hours Of Le Mans Launch Remote-Controlled Hypercar

Silverlit, 24 Hours Of Le Mans Launch Remote-Controlled Hypercar

Silverlit, 24 Hours Of Le Mans Launch Remote-Controlled Hypercar

Toy manufacturer Silverlit has announced a partnership with Automobile Club de l’Ouest (ACO) and 24 Hours of Le Mans, to launch a remote-controlled Hypercar, in a deal brokered by Le Mans’ exclusive licensing agency IMG.

Designed in France to celebrate the endurance race’s 100th anniversary this year, the Exost Hypercar features aerodynamic lines, advanced technology and racing wheels that allow fans to make the tyres squeal and vibrate to the rhythm of the car’s engine.

The Exost Hypercar is suitable for both indoor and outdoor terrains, reaching a top speed of 20km/h with a runtime of 45 minutes.

Silverlit’s marketing director, Julie Lieber, said he is excited about the partnership with Exost because of the shared values.

“The shared values between the ACO and Exost allow us to build a meaningful partnership: a shared passion for automobiles (on different scales), a perpetual search for innovation and a desire to transmit and share between generations.

This is why we thought it would be relevant to develop an exclusive hypercar model for the ACO, imagined by our designers and completely dedicated to the 24 Hours of Le Mans,” said Lieber.

Also commenting on the partnership, ACO’s customer and events director, Stéphane Andriolo, said the partnership with Silverlit is a concrete expression of the company’s desire to transmit the passion for the automobile to future generations.

“The 24 Hours of Le Mans is a unique experience, a moment of emotion that is passed on from generation to generation: you have to live it to understand it…through an ultra-realistic model that will continue to bring this legendary race to life outside the circuit,” said Andriolo.

For more information on licensing opportunities with 24 Hours of Le Mans, visit www.imglicensing.com.

The announcement comes after 24 Hours of Le Mans announced a partnership with trading card company Topps.

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