Region: Middle East
Formula 1 Extends Memorabilia and Show Car Licensing with F1 Authentics to 2030
Formula 1 has renewed its licensing agreement with F1 Authentics, operated by UK-based...
October 1, 2025
Six Nations converts five-year AI-focused digital deal with Capgemini
Capgemini has signed a five-year agreement to become the official digital transformation partner...
October 1, 2025
Saudi Arabia Strengthens Gaming Influence with $55B EA Privatisation
The global esports and gaming sector has seen a flurry of developments in...
October 1, 2025
Motorola Named Official Smartphone Partner of FIFA U-20 World Cup
Motorola has been confirmed as the official smartphone partner of the upcoming FIFA...
September 30, 2025
Andrew Parsons Re-Elected IPC President for Final Term at 2025 General Assembly
Andrew Parsons has been re-elected President of the International Paralympic Committee (IPC) for...
September 29, 2025
ASC, Perkins: Brisbane 2032 a Springboard for National Sport Participation
Australian Sports Commission (ASC) Chief Executive Kieren Perkins has emphasised that the Brisbane...
September 16, 2025
McLaren Partners with Motul as Technical Partner
McLaren Racing has announced French lubricants manufacturer Motul as an official technical partner...
September 16, 2025
Touring Models Help Upstart Leagues Build Data, Revenue, and Market Insights
The Premier Lacrosse League (PLL) staged its 2025 championship at Sports Illustrated Stadium,...
September 15, 2025
Greg Norman Ends Four-Year Tenure with LIV Golf
Greg Norman has officially closed his chapter with LIV Golf, announcing on Instagram...
September 12, 2025
LIV Golf Teams Up with Fever in Landmark Global Ticketing Partnership
LIV Golf has announced a multi-year global partnership with Fever, the world’s leading...
September 11, 2025
Audi F1 Team and adidas Join Forces in Multi-Year Partnership Ahead of 2026
The future Audi F1 Team and adidas have announced a multi-year global partnership...
September 10, 2025
Hisense Extends FIFA Partnership as Official Sponsor of 2026 World Cup
Hisense has renewed its global partnership with FIFA, signing on as an Official...
September 9, 2025
Formula 1 Adds French Bloom as First Alcohol-free Sparkling Wine Partner
Formula 1 has announced French Bloom as its first official alcohol-free sparkling wine...
September 5, 2025
Apollo Global Management Push USD5 Billion into Sports Investment
Apollo Global Management is preparing to launch a US$5 billion sports-focused investment vehicle,...
September 5, 2025
N3XT Sports Highlights Shift to Data-Driven Feedback Loops
Sports organisations are moving away from traditional linear fan-engagement models, with industry research...
September 3, 2025
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