Region: Middle East
Red Bull Racing and Crocs Launch Apparel Collaboration Ahead of Canadian GP
Oracle Red Bull Racing has officially announced a licensing partnership with global footwear...
May 15, 2026
Madonna, Shakira, and BTS to Headline First-Ever FIFA World Cup Final Halftime Show
FIFA and Global Citizen have announced that global icons Madonna, Shakira, and BTS...
May 15, 2026
FIFA and PIF Announce Landmark Partnership for 2026 World Cup
FIFA and the Public Investment Fund (PIF) have announced a partnership with PIF...
May 15, 2026
FOX Sports and Sesame Street Launch Landmark Collaboration for FIFA World Cup 2026™
FOX Sports has announced a first-of-its-kind partnership with the iconic children’s brand Sesame...
May 13, 2026
Brisbane 2032 Transitions to Delivery Phase with Founding Partner and Strategic Vision
The Brisbane 2032 Organising Committee has officially transitioned from its strategic planning phase...
May 12, 2026
FIFA and Global Citizen Award First Grants from $100M Education Fund
FIFA and Global Citizen have announced the first 27 grassroots organisations selected as...
May 12, 2026
Lenovo Signs David Beckham as Global Brand Ambassador for AI Integration
Lenovo has announced a landmark global partnership with David Beckham, aligning one of...
May 8, 2026
EA SPORTS and Visa Launch Landmark Multi-Year Global Partnership
Electronic Arts (EA) and Visa have announced a massive, multi-year strategic collaboration designed...
May 5, 2026
IOC Reportedly Suspends Esports Commission
The International Olympic Committee (IOC) has reportedly decided to put the activities of...
May 4, 2026
World Rugby and IMG Agree Strategic Partnership to Accelerate U.S. Growth
World Rugby and global sports marketing powerhouse IMG have entered into a long-term...
May 1, 2026
Formula 1 Names Marsh as Official Risk and Insurance Brokering Partner
Formula 1® has today announced a multi-year partnership with Marsh, a global leader...
April 29, 2026
JPMorganChase Secures Landmark Global Partnership with IOC and LA28
JPMorganChase has been named the first-ever Global Banking Partner in Olympic history. The...
April 29, 2026
Budweiser Unveils “Let It Pour” Platform for FIFA World Cup 2026™ Featuring Haaland and Klopp
Budweiser, the Official Beer Sponsor of the FIFA World Cup 2026™, has launched...
April 29, 2026
Women’s Tennis Association CEO Portia Archer Resigns
Portia Archer has stepped down from her role as Chief Executive Officer of...
April 28, 2026
Rhodri Jones Appointed Interim RFL Chief Executive
The Rugby Football League (RFL) has today announced that Rhodri Jones, the managing...
April 22, 2026
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