JPMorganChase Secures Landmark Global Partnership with IOC and LA28

JPMorganChase has been named the first-ever Global Banking Partner in Olympic history. The landmark Worldwide Olympic Partnership spans the Los Angeles 2028 Olympic and Paralympic Games and the French Alps 2030 Olympic and Paralympic Winter Games.

Under this agreement, the financial giant will serve as a Worldwide Olympic Partner in the Asset and Wealth Management, Private Banking, and Commercial and Investment Banking categories.

In the United States, the firm also becomes a Founding Partner of LA28 and the Official Bank of Team USA within the retail banking sector.

A Historic Expansion for the TOP Programme

The inclusion of a global banking partner marks a strategic evolution for the International Olympic Committee (IOC)’s Worldwide Olympic Partner (TOP) programme.

Highlighting the significance of the partnership for the movement’s global reach, 10th president of the IOC, Kirsty Coventry, said: “JPMorganChase is the first Global Partner from the banking sector in Olympic history.”

“This partnership reflects our shared values of ambition, excellence, and trust, and will deliver lasting support for athletes and communities worldwide,” Coventry stated. 

Financial Literacy and Athlete Support

JPMorganChase and the IOC have committed to launching a series of financial health workshops via the Athlete365 platform, designed to help Olympians and Paralympians manage their wealth, plan for retirement, and scale small businesses.

Noting that the firm already has deep roots in the host communities, chairman and CEO of JPMorganChase, Jamie Dimon, added: “Olympians and Paralympians are more than athletes—they are our customers, clients, and employees.”

“We bank the communities they live in, finance the facilities they train in, and help them plan for their futures,” Dimon said. 

Regional and Economic Impact

The agreement leverages JPMorganChase’s massive footprint in the upcoming host nations:

• Los Angeles (2028): The firm has operated in LA for over 135 years, currently serving five million consumer banking clients and nearly 600,000 small businesses in the region.
• France (2030): Having operated in France since 1868, the firm has committed over USD 100 million in philanthropic and business investments in the country since 2018 alone.

Commercial Strategy and Revenue Redistribution

As with all TOP partnerships, the revenues generated will be redistributed by the IOC to support National Olympic Committees (NOCs) and International Federations (IFs) globally. This ensures that the commercial muscle of a firm with USD 4.9 trillion (AUD6.9 trillion) in assets directly fuels grassroots sports development and athlete training programs in over 200 territories.

The partnership also includes a collaborative media agreement with NBCUniversal in the United States, ensuring high-frequency brand integration across broadcast and digital coverage leading up to the 2028 Games.

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