Region: Europe
Super League Announce Partnership with Boost Drinks
Rugby League Commercial (RLC) has annnounced a multi-year partnership with Boost Drinks, designating...
February 5, 2026
PUMA Sharpens Focus with New Global Training Business Unit
PUMA has announced an organisational restructure, establishing a standalone Business Unit Training at...
February 4, 2026
Adidas Posts Record EURO24.8 Billion Revenue and Launches EURO1 Billion Share Buyback
Adidas AG has released its 2025 preliminary financial results, reporting record-breaking annual revenue...
February 2, 2026
Korn Ferry Named Founding Partner of LA28 Olympic and Paralympic Games
LA28 has announced a partnership with Korn Ferry (NYSE: KFY), naming the Los...
January 30, 2026
Audi Revolut F1 Team Partners with ElevenLabs
Audi Revolut F1 Team has announced a partnership with ElevenLabs to modernise its...
January 30, 2026
WSC Sports Acquires Partnerbrite to Unify Content Automation and Sponsorship Activation
WSC Sports has acquired the London-headquartered digital sponsorship platform Partnerbrite. The deal represents...
January 30, 2026
Formula 1® and Standard Chartered Announce Official Partnership
Formula 1® and Standard Chartered have announced a multi-year global partnership, naming the...
January 30, 2026
Luka Dončić Unveils 77X Universe and Direct-to-Fan Platform
Los Angeles Lakers superstar Luka Dončić has revealed his entry into the sports-tech...
January 29, 2026
LIV Golf announces Rolex as Official Partner
LIV Golf has announced a multi-year agreement with Rolex, naming the Swiss luxury...
January 29, 2026
Decathlon Revives 1976 Heritage with “Vertigo 76” Capsule Ahead of 50th Anniversary
Decathlon has announced the return to its roots with the launch of Vertigo...
January 28, 2026
Anta Sports Becomes Puma’s Largest Shareholder in $2.57 Billion
Anta Sports Products (2020.HK), China’s largest sportswear manufacturer, has formalised an agreement to...
January 28, 2026
League of Legends Icon “Perkz” Joins Friendly Fire as Co-Owner
Luka "Perkz" Perković, widely regarded as one of the most decorated esports athletes...
January 27, 2026
Savannah Bananas Announce Growth and $100K Player Salaries
Fans First Entertainment, the parent company of the global Savannah Bananas, has released...
January 27, 2026
Docklands Stadium Secured as Key Venue for 2027 Men’s Rugby World Cup
Docklands Stadium has been announced as one of eight host venues for the...
January 24, 2026
Ubisoft Shares Plunge as Publisher Cancels ‘Prince of Persia’ Remake and Restructures
Ubisoft Entertainment SA has announced a radical "organisational reset" following a series of...
January 23, 2026
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.