Region: Europe
FIFA World Cup 2026 Group Stage Shatters Attendance Records
The FIFA World Cup 2026 has officially rewritten the record books, with the...
July 1, 2026
Manchester United Appoints Mindflick as Official Performance Mindset Partner
Manchester United has entered into a new multi-year agreement with behavioural science company...
July 1, 2026
The Economics of Wimbledon 2026: How a Two-Week Tournament Built a Half-Billion-Pound Machine
In an analysis piece by Daniel Pereira, he shares how Wimbledon’s century-old strategy...
June 30, 2026
FIFA’s Strategic Retail Expansion Makes 2026 World Cup Ubiquitous in U.S. Daily Life
FIFA has executed its most ambitious retail strategy to date, successfully integrating 2026...
June 30, 2026
FIFA and Solace Launch “FIFA Heroes” Globally as Five-A-Side Mobile Arcade Game
FIFA has officially announced the global launch of FIFA Heroes, developed by Solace...
June 29, 2026
Riot Games Integrates KICK into Global Esports Streaming and Broadcast Ecosystem
Riot Games has officially added streaming platform KICK to its global roster of...
June 29, 2026
FIFA Shatters All-Time Attendance and Broadcast Records at 2026 World Cup
The 2026 FIFA World Cup has officially established itself as the most-attended tournament...
June 26, 2026
MotoGP Group Appoints CAA Sports as Exclusive Global Commercial Agency
The MotoGP Group has officially appointed CAA Sports, a prominent division of entertainment...
June 24, 2026
MotoGP Group and Manufacturers sign 2027-2031 Agreement
The MotoGP Group and the five major motorcycle racing manufacturers—Aprilia, Ducati, Honda, KTM,...
June 22, 2026
Commercial Innovation Ahead of the Pack as Formula 1 Trims Carbon Footprint by 35%
Formula 1 remains firmly on track to hit its ambitious Net Zero 2030...
June 22, 2026
PMY Announce Partnership Agreement with Special Olympics International for 2027 World Games
Special Olympics International has officially finalised a technology consulting agreement with global venue...
June 17, 2026
FIA Launches Global Call for Proposals to Secure Commercial Promoters for Sanctioned “FIA Esports Championships”
The Fédération Internationale de l'Automobile (FIA) has officially launched a public Call for...
June 16, 2026
FC Barcelona Moves Americas Headquarters to Miami
In a major corporate shift designed to capitalise on the surging commercial value...
June 11, 2026
EBU and European Athletics Finalise Major Media Rights Extension Through to 2031
The European Broadcasting Union (EBU) and European Athletics have officially finalised a major...
June 9, 2026
FIFA Names Salesforce Official Tournament Supporter for 2026 and 2027 World Cups
FIFA has officially announced a landmark partnership with the world's leading agentic customer...
June 8, 2026
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