Euroleague Basketball has announced a major expansion of its over-the-top streaming platform, EuroLeague TV, integrating premier domestic competitions from Australia, China, France, Germany, Greece, and Italy ahead of the upcoming 2026-27 competitive season.
Delivered in close collaboration with sports data and technology partner Sportradar Group AG, the expanded broadcast offering significantly increases live programming volume and viewer engagement across multiple international time zones.
The streaming portfolio now encompasses selected high-stakes fixtures from the Australian National Basketball League, Chinese Basketball Association, French Betclic ELITE, German easyCredit Basketball Bundesliga, and the Greek Basketball League, while seamlessly building upon existing multi-year broadcast coverage of the Italian LBA Serie A.
The initiative aims to establish a unified digital destination where basketball enthusiasts can access diverse live matches, detailed editorial features, and interactive services through a single seamless user experience.
Live action across the enhanced platform officially commences on September 18, highlighted by the high-profile launch of the inaugural Euroleague Basketball SuperCup. Alongside these newly integrated domestic leagues, EuroLeague TV will continue to broadcast its established tier-one properties, including the flagship EuroLeague, the youth development showcase adidas NextGen EuroLeague, and a heavily expanded BKT EuroCup tournament.
Following a structural expansion from twenty to thirty-two participating teams, the BKT EuroCup alone will deliver sixty additional matches compared to the previous campaign, substantially amplifying the platform’s commercial value proposition for subscribers, corporate sponsors, and global media rights holders.
Renowned technology partner Deltatre will continue to power the robust digital infrastructure, supporting an extensive catalog of on-demand content, match highlights, dedicated linear channels, and exclusive behind-the-scenes original programming designed to deepen long-term fan loyalty.
Available across selected territories spanning Europe, the Americas, Asia, and the Middle East, the broader programming schedule directly addresses soaring consumer demand for round-the-clock professional basketball content.
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