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UFC and CRYPTO.COM Team Up for Historic White House Event

The UFC and Crypto.com announced a co-presenting partnership for UFC Freedom 250, a...

April 16, 2026
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Picton Mahoney Asset Management and Rugby Canada Launch ‘Earned Not Given’ Campaign

Picton Mahoney Asset Management (PICTON Investments), in partnership with Rugby Canada, has officially...

April 16, 2026
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NFL Media and Next Gen Stats Launch ‘Ask NFL IQ’ AI Interface

NFL Media and Next Gen Stats have announced the launch of Ask NFL...

April 15, 2026
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David Blitzer Expands Sports Empire with Strategic Investment in Golf’s Next Generation

David Blitzer, whose extensive sports portfolio already includes ownership stakes in the NBA’s...

April 15, 2026
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NFL Appoints Brian Flinn as Senior Vice President of Global Flag Football

The National Football League has announced the appointment of Brian Flinn as Senior...

April 15, 2026
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NCAA Proposes Five-Year Eligibility Cap to Standardise Athlete Career Lengths

The NCAA is preparing to review a significant proposal that would overhaul athlete...

April 14, 2026
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MADE Hoops and FIBA Partner to Launch Global Games Middle School Championship

MADE Hoops and FIBA have announced a strategic partnership to launch the MADE...

April 14, 2026
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NBA and Kenny Beecham Launch ‘Enjoy the NBA Trivia Show’ Original Series

The National Football Association (NBA) and Enjoy Basketball have announced a new original...

April 10, 2026
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P&G Signs Multi-Year, Multi-Brand Partnership with WNBA

Procter & Gamble (P&G) and the Women’s National Basketball Association (WNBA) have announced...

April 10, 2026
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Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026

Deloitte Global has released a definitive forecast predicting that total revenues in women’s...

April 10, 2026
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American Express Named Official Payments Partner of the NFL

The National Football League (NFL) and American Express have announced a multi-year global...

April 6, 2026
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TikTok Partners with Cameo to Unlock New Monetization Opportunities for Creators

TikTok and Cameo has announced a landmark partnership that fully integrates the celebrity...

April 6, 2026
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Publicis Groupe Acquires 160over90 in Major Sports Marketing Expansion

Publicis Groupe has announced the acquisition of 160over90, the sports and culture-focused creative...

April 6, 2026
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Jack Baric to Direct ‘More Than a Dream’ Chronicling Croatia’s 1992 Olympic Miracle

Emmy Award–winning filmmaker Jack Baric has officially announced the production of his latest...

April 2, 2026
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Foxtel Business Secures Exclusive beIN Sports Partnership for Licensed Venues

Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27...

April 1, 2026

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