Events 2 min read

UFC and CRYPTO.COM Team Up for Historic White House Event

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The UFC and Crypto.com announced a co-presenting partnership for UFC Freedom 250, a landmark sporting event scheduled to take place on the grounds of the White House on Sunday, 14 June.

The event serves a dual purpose, commemorating the 250th birthday of the United States while simultaneously marking the 10th anniversary of Crypto.com.

Describing the card as a monumental occasion for the sport, UFC president and CEO, Dana White, said: “This is the most historic sporting event in history, and it’s a night where every single fight has the potential to be Fight of the Night.”

“Crypto.com is giving fighters the biggest bonus in UFC history, with $1 million on the line. The world will be watching on June 14,” White said. 

Expressed that the event transcends traditional sports sponsorship, co-founder and CEO of Crypto.com, Kris Marszalek, added: “I can think of no better way to celebrate the 10th anniversary of Crypto.com than by making history at the White House.”

“We are humbled to join our long-standing partners at the UFC and serve as co-presenting partner of Freedom 250 – an event that transcends sport.

‘As a pillar of our partnership, we’re proud to support the world’s best Mixed Martial Artists with an opportunity to win the largest prize in UFC history,” Marszalek said. 

As part of thecollaboration, Crypto.com will establish a USD1 million bonus pool to be awarded to selected fighters on the card. This bonus will be paid out in CRO, the native cryptocurrency of the Cronos ecosystem. These rewards will be issued in addition to the standard Performance and Fight of the Night bonuses traditionally awarded by the promotion.

The fight card features a high-stakes lightweight title unification bout between champion Ilia Topuria and interim champion Justin Gaethje. In the co-main event, Alex Pereira will attempt to secure a UFC title in an unprecedented third weight class when he faces former interim heavyweight champion Ciryl Gane.

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