Region: America
JPMorganChase Secures Landmark Global Partnership with IOC and LA28
JPMorganChase has been named the first-ever Global Banking Partner in Olympic history. The...
April 29, 2026
Budweiser Unveils “Let It Pour” Platform for FIFA World Cup 2026™ Featuring Haaland and Klopp
Budweiser, the Official Beer Sponsor of the FIFA World Cup 2026™, has launched...
April 29, 2026
Women’s Tennis Association CEO Portia Archer Resigns
Portia Archer has stepped down from her role as Chief Executive Officer of...
April 28, 2026
Harbinger Sports Partners Secures $450 Million Initial Closing for Debut Fund
Harbinger Sports Partners has announced the successful initial closing of its Fund I...
April 27, 2026
PGA Tour Announces Workforce Reductions Amid Transition to For-Profit Model
The PGA Tour has initiated a restructuring process, eliminating 4% of its workforce...
April 24, 2026
Fanatics and NFL Strike Global On-Site Retail Deal Starting with 2026 Draft
Fanatics and the National Football League (NFL) have today announced a landmark multi-year...
April 24, 2026
Minnesota Lynx Partner with Victory+ for Free Local Streaming
The Minnesota Lynx have officially named Victory+ as their exclusive local streaming partner...
April 23, 2026
Rhodri Jones Appointed Interim RFL Chief Executive
The Rugby Football League (RFL) has today announced that Rhodri Jones, the managing...
April 22, 2026
PGA TOUR and Front Office Sports Announce Multi-Year Content Partnership
The PGA TOUR and Front Office Sports have officially announced a multi-year content agreement...
April 22, 2026
PUMA Appoints Laurent Fricker as Vice President of Sportstyle Business Unit
Global sports company PUMA has announced the appointment of Laurent Fricker as the...
April 21, 2026
Allegiant Stadium Named Pollstar’s 2026 Stadium of the Year Following $1.1 Billion Economic Impact
Allegiant Stadium in Las Vegas has been crowned "Stadium of the Year" (U.S....
April 21, 2026
Lionel Messi Sets New MLS Away Attendance Record in Denver
Lionel Messi has further solidified his status as North America’s premier commercial draw,...
April 20, 2026
Samsung Canada Named Exclusive TV and Mobile Partner of Canada Soccer
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) have announced a new...
April 17, 2026
MLB Players, Inc. and Caesars Entertainment Strike Landmark Licensing Deal
MLB Players, Inc. and Caesars Entertainment, Inc. have officially announced a multiyear partnership,...
April 16, 2026
UFC and CRYPTO.COM Team Up for Historic White House Event
The UFC and Crypto.com announced a co-presenting partnership for UFC Freedom 250, a...
April 16, 2026
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