Red Hill Estate Signs as Official Wine Partner of North Melbourne

the North Melbourne Football Club has announced a new partnership with acclaimed Mornington Peninsula winery Red Hill Estate.

The deal sees the family-owned Victorian label become the “Official Wine Partner” of the Kangaroos across both their AFL and AFLW programs.

The partnership is anchored by a unique “family connection” within the club’s playing ranks; Red Hill Estate winemaker Donna Stephens is the aunt of North Melbourne winger Dylan Stephens, adding a personal narrative to the commercial alliance.

Commercial Synergy and Community Focus

The agreement reflects a broader trend of AFL clubs partnering with premium local producers to enhance the fan and stakeholder experience. For Red Hill Estate, the partnership provides a national platform to showcase its Mornington Peninsula cellar door and destination venue.

Commenting on the partnership, North Melbourne chief commercial officer, Orry Lack, said: “We are incredibly excited to see Red Hill Estate’s exceptional wines featured at some of our biggest marquee events.”

 “We love the family connection and can’t wait to promote their wines across our national platform,” Lack said.

Echoing the sentiment, and noting the shared values of community and passion, general manager of Red Hill Estate, Dominic Fabrizio, added: “We see a strong alignment in how both brands connect with their communities through shared experiences and a sense of belonging.” 

Elevating the Marquee Event Experience

Red Hill Estate’s premium range of sparkling, whites, and reds will now feature prominently across the club’s most prestigious annual events. Key integration points include:

• Presenting Partner: The winery will hold presenting rights for the Syd Barker Medal (AFL Best and Fairest) and the AFLW Best and Fairest awards.
• The Grand Final Breakfast: Red Hill Estate has secured the rights as the Official Wine Partner for North Melbourne’s iconic Grand Final Breakfast, one of the most significant corporate fixtures on the Australian sporting calendar.
• Match-Day Hospitality: The winery’s signature labels will be served at all major club functions and AFLW home matches throughout the 2026 season.

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