Port Adelaide and KFC Ink Historic Five-Year Co-Major Extension

The Port Adelaide Football Club has secured a landmark five-year extension with its co-major partner KFC, ensuring the iconic brand remains a cornerstone of the club’s commercial portfolio until at least the end of the 2030 AFL season.

The agreement is set to take the relationship between the two organisations to a decade-long milestone.

The renewal follows KFC’s decision to elevate its support in 2025, when the brand’s logo moved to the prominent lower-back position on the club’s AFL guernsey.

Under the new terms, the KFC brand will continue to feature across the back of both the AFL and AFLW guernseys, as well as on training shorts, digital platforms, and high-energy game-day activations at Adelaide Oval.

Commenting on the extension, Port Adelaide CEO, Matthew Richardson, said:“We’re thrilled KFC has extended its partnership for a further five years, taking their partnership of Port Adelaide out to at least a decade.”

“KFC elevated their partnership with the club in 2025… and this extension reflects the strength and alignment between our two organisations,” Richardson said.

Commercial Implication and Generational Branding of KFC and Port Adelaidea

The deal provides Port Adelaide with commercial certainty as they navigate the evolving AFL landscape. Richardson emphasised the importance of “generational partnerships” in the club’s long-term vision, noting that the decade-long commitment from a global brand like KFC validates the club’s digital and community-facing program.

KFC’s game-day activations have become a staple for the “Power” faithful, and the organisation plans to further integrate the brand into its expanding AFLW footprint.

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