Media & Broadcast 3 min read

PFL CONTINUES GLOBAL EXPANSION WITH LAUNCH OF PFL PACIFIC

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The Professional Fighters League (PFL) is broadening its international footprint with the establishment of PFL Pacific, its fourth global division, which will encompass Australia and New Zealand.

This initiative is bolstered by a strategic media partnership with Nine, which will facilitate extensive coverage across Stan Sport, 9Now, and the 9Network.

PFL Pacific aims to provide elite regional fighters with the opportunity to compete for substantial prize money using the league’s preferred “win and advance” tournament format.

Commenting on the expansion, Peter Murray, PFL CEO, said: “It has been a priority of ours to bring the Professional Fighters League to Australia and the Pacific region, delivering our world-class brand of MMA and the sport’s biggest stars to local fans.

“Through our landmark partnership with Stan, coupled with extended access via 9Now and the 9Network, we are crafting the most accessible MMA viewing experience Australia has ever encountered.

“With the launch of PFL Pacific, our objective is to foster enduring growth and to crown more Aussie champions than any other league within the next three years,” Murray said. 

Stan’s Acting Managing Director, Dan Taylor, added: “Stan has enjoyed a fantastic partnership with the PFL since 2022, and we’re excited to take it to new heights with the launch of PFL Pacific.”

“This initiative underscores the PFL’s bold ambition and commitment to expanding MMA in our region.

“As Australia’s only locally owned streaming service, we are proud to contribute to this growth from the grassroots level.

“PFL Pacific provides the next generation of elite Australian fighters a clear avenue to exhibit their skills on a global stage, following in the footsteps of talents like Rob Wilkinson and Chelsea Hackett,” Taylor said. 

This move highlights PFL’s dedication to advancing mixed martial arts (MMA) within the Oceania region and ensuring that fans have year-round access to high-calibre MMA events.

Under this significant partnership, Stan will serve as the exclusive platform for the entirety of PFL’s offerings in Australia.

Fans can expect all events to be streamed live and on-demand via Stan Sport, with select premium matches available through Stan Pay-Per-View.

Additionally, key PFL content will be accessible for free on 9Now and broadcast for free-to-air on the 9Network, featuring live matches, archival footage, highlights, and exclusive content.

The inaugural PFL Pacific Tournament is set to unfold across four live events in 2026, spotlighting top regional fighters in a single-elimination format.

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