In a new addition to the rise of cryptocurrency’s popularity, the NRL has announced a three-year cryptocurrency partnership with Brisbane-based cryptocurrency exchange, Swyftx.

The deal comes just one month after the AFL signed a reported five-year, $25 million agreement with Crypto.com, which designated Crypto.com as the organisation’s official cryptocurrency trading platform.

The partnership between Swyftx and the NRL reflects Australian sport’s rapidly growing acceptance and adoption of cryptocurrency and will see Swyftx support the NRL and NRLW games, finals, State of Origin and All-Star games.

The Swyftx name will appear on LED signage within stadiums and on virtual signage, with Swyftx to become the naming sponsor of the NRL’s decision board, the ‘Swyftx Bunker’ in 2023.

Swyftx CEO, Ryan Parsons, expressed his excitement to be working with the NRL and to see Australians embracing the new technology.

“This is a defining partnership for the NRL and Swyftx and represents a major milestone for the Australian crypto industry,” Parsons said.

Founded in 2018, Swyftx has become Australia’s fastest growing and highest rated Australian owned crypto exchange.

Swyftx also has pre-existing partnerships with the AFL’s Brisbane Lions coach, Chris Fagan, the Adelaide Strikers in the Big Bash League, and Supercars driver Jordan Cox.

Parsons said he believes the trading platform’s partnership with the NRL will be integral to the company’s future expansion.

“This is a really great opportunity for Swyftx to introduce itself and cryptocurrency to millions of NRL fans,” Parsons said.

NRL chief executive, Andrew Abdo, said he is excited about the partnership’s potential to promote the NRL to a wider audience.

“We’re excited to welcome Swyftx as a major partner,” Abdo said.

“Swyftx is an Australian business that operates on a global scale and there are unique ways for our partnership to benefit both organisations,” he said.