The AFL has announced a new five-year partnership with Crypto.com, with the crypto exchange to become the official cryptocurrency exchange and official cryptocurrency trading platform for the AFL and the AFLW.

Crypto.com will also become the exclusive naming rights partner for the ‘Crypto.com AFL Score Review’ for all AFL matches, while the deal also marks the first women’s sports competition partnership for the brand.

The new partnership, while no figures were officially released, was rumoured to be at a similar level of the league’s partnership with Toyota, who currently pays $18.5 million each year on a four-year deal.

AFL executive general manager for customer and commercial, Kylie Rogers, said: “Crypto.com has partnered with a number of elite sporting codes across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organisation that shares our passion to progress the future of elite sport and technology.”

Crypto.com co-founder and CEO, Kris Marszalek, said: “The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture.”

“It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by,” Marszalek said.

AFL CEO, Gillon McLachlan, said the partnership signals a new and exciting chapter for Australian Football.

“Cryptocurrency and blockchain technology is a dynamic and emerging industry, and the AFL is delighted to partner with Crypto.com to be at the forefront of the industry’s growth in Australia,” McLachlan said.