Nine Group Secures Landmark Five-Year Netball Australia Broadcast Deal

Nine Group has announced a five-year partnership with Netball Australia, securing the exclusive broadcast and streaming rights for Suncorp Super Netball, all Australian Diamonds matches, and the Netball World Cup Sydney 2027.

Commencing on 1 January 2027, the agreement represents the largest free-to-air footprint in the history of the sport, positioning Nine as the primary destination for netball fans across the country.

Emphasising that netball is an essential component of the Australian sporting identity, Nine Group managing director of Streaming and Broadcast, Amanda Laing, said:  “We’re building a portfolio around the sports Australians care most deeply about, and netball belongs in that company.”

“It is woven through schools, suburbs and regional towns across the country, with passionate fans and strong community roots.

“For viewers, this means more access, broader reach and premium coverage across 9Network, 9Now and Stan Sport, from Suncorp Super Netball through to every Diamonds match and a home World Cup in 2027.

“We believe women’s sport is one of the strongest growth stories in media, and this partnership is another important step in our commitment to back it with real platforms, real visibility and real ambition,” Laing said.

The agreement arrives at a pivotal moment for the sport, as global and domestic investment in women’s athletics continues to surge.

Noting the alignment between the two organisations, Netball Australia chair, Liz Ellis AO, added: There is tremendous synergy between our vision to showcase an Australia that is Made in Netball and Nine’s corporate vision that Australia Belongs Here.”

“Nine has leveraged the opportunity to make a real and meaningful investment into netball when the competition for women’s sport is intensifying.

“We are so excited about the future ahead and what this partnership can deliver for the entire ecosystem,” she said.

Echoing their sentiment, Netball Australia CEO Stacey West, noted: “Nine was the foundation broadcaster of the Suncorp Super Netball League ten years ago and it’s wonderful for us to partner once again to showcase the best netballers in the world, playing in the world’s best netball league.”

“We have heard consistently from our fans that they want to see more netball content,” West said.

The deal encompasses a multi-platform distribution strategy, with matches set to be broadcast live on 9Now and Stan Sport.

Crucially, a significant slate of premium content will remain free-to-air on the 9Network, including select Super Netball matches each round, the entire Finals Series, all Diamonds internationals, and key fixtures from the 2027 World Cup, such as the semi-finals and the final.

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