Nikon and Surfing Australia extend their partnership until 2021

Nikon, Surfing Australia and Brand Ambassador Stephanie Gilmore, have extended their long-standing partnership until 2021.

Nikon will continue as the naming rights sponsor of the Nikon Surf Photo and Surf Video of the Year Awards categories as part of the Australian Surfing Awards Incorporating the Hall of Fame, including the Nikon Top 20 Surf Photo of the Year display.

Nikon Australia Marketing Manager, John Young said: “The Australian surfing community is represented by some of the most talented photographers, filmmakers and athletes in the world.

“We are continuously inspired by their perception of light and storytelling and are excited to celebrate their passion and creativity through the Nikon Surf Photo of the Year and Surf Video of the Year awards.”

“As we extend and build upon our partnership with Stephanie Gilmore and Surfing Australia, we are proud to showcase moments of Australia’s world-famous surfing community.”

The winners of the Nikon Surf Photo of the Year and Nikon Surf Video of the Year will each receive a new Nikon Z7, along with the Nikkor Z 24-70mm f/4 S and FTZ adapter.

“We’re delighted that our partnership with Nikon continues as they have fantastic products and an iconic brand,” Surfing Australia CEO, Chris Mater said.

“It’s been fantastic to have Nikon supporting the country’s top surf photographers and videographers over the last seven years via the Nikon Surf Photo and Video of the Year awards and we look forward to collaborating with them further to bolster the respective awards.”

Further bolstering the successful partnership, six-time World Surf League (WSL) Women’s World Champion Stephanie Gilmore has also resigned as a Nikon ambassador.

“I have a long-standing relationship with Nikon and am very proud to continue it through a great period ahead,” Gilmore said.

“Nikon is a brand that works to create the highest quality imagery.

“And for myself as a surfer, beautiful imagery is one of the most important aspects of showing the purity of our lifestyle.”

Nikon will also power Surfing Australia’s Media and Photographic services.