2 min read

NFL Partnership To Bring Next Generation Access To Games


The National Football League (NFL) has announced a multi-year partnership with Google, which will involve NFL Sunday Ticket.

The partnership will provide fans with greater access to NFL Sunday Ticket by giving YouTube the exclusive rights to all out of market Sunday afternoon games, while also using YouTube’s technology and product innovation.

Starting next season, NFL Sunday Ticket will be available on YouTube TV and YouTube Primetime through an add-on package.

Commenting on the partnership, NFL commissioner, Roger Goodell, said: “We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL.”

“For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans,” he said.

YouTube CEO, Susan Wojcicki, added: “YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights.”

“Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels.

“We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere,” she said.

The announcement come after the NFL streamed its first game on a betting app.

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