NFL Announces BetMGM Partnership Extension

The National Football League (NFL) has extended its partnership with iGaming operator, BetMGM, making them the league’s official sportsbook in Canada.

The deal will see BetMGM use official NFL marks in Canada and advertise on NFL platforms, while also giving Canadian customers the opportunity to win exclusive NFL experiences.

NFL Canada senior director of corporate partnerships, Gavin Kemp, said: “We are thrilled to be working with BetMGM in Canada as an official sportsbook partner.”

“BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways,” he said.

BetMGM CEO, Adam Greenblatt, added: “Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said .

“We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience,” he said.

The original deal, which was announced last year, saw BetMGM become an approved sportsbook operator of the league, where they also gained in-game television coverage during the season.