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NBA Seeks Exclusive Streaming Deal

NBA Seeks Exclusive Streaming Deal

According to Front Office Sports, the National Basketball Association (NBA) is looking to sell a streaming package, which will include Apple and Amazon as potential partners.

The league will start bidding at US$1 billion (AUD$1.56 billion) a year, with the expectation of its next rights deal costing between US$50 billion (AUD$78 billion) and US$75 billion (AUD$117 billion) on a long-term deal.

The new deal will come into effect in 2025, once the current nine-year USD$24 billion deal with ESPN, ABC and TNT comes to an end.

Commenting on media rights, an NBA spokesperson said: “We value our media rights partnerships with Disney and Warner Bros. Discovery and we know our fans have come to expect us to deliver content through both traditional and emerging methods.”

Sports media consultant, Patrick Crakes said a US$1 billion will more than likely develop into US$7 billion (AUD$10.95 billion) a year for four to five years.

Additionally, Crakes said the starting package could see 20-40 games on a platform over the course of the NBA’s 19 week schedule.

The league is also looking to attract as many broadcasters as possible, despite Apple and Amazon having the opportunity to grow their US sports broadcasting portfolios.

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