HomeBaseballApple, Major League Baseball Partner For Exclusive Broadcast Rights

Apple, Major League Baseball Partner For Exclusive Broadcast Rights


Apple, Major League Baseball Partner For Exclusive Broadcast Rights

Apple and Major League Baseball (MLB) have announced a partnership that will bring game coverage to the tech giant’s streaming platform, Apple TV+.

The deal gives subscribers the chance to watch a new show, Friday Night Baseball, which includes a doubleheader, and pre- and post-game shows.

US fans will also gain access to MLB Big Inning, featuring highlights and look-ins every weeknight, additionally, Canada and the US will have access to a 24/7 livestream showcasing full game replays, news and analysis, and classic games.

Commenting on the deal, MLB chief revenue officer, Noah Garden, said Apple is the ideal partner to bring Friday Night Baseball to fans and audiences around the world.

“Following milestones like the launch of At Bat on day one of the App Store in 2008 to the integration of Apple technology in ballparks across the country, this robust new game package is the perfect next collaboration in our long history of offering quality and innovative content to our fans,” Garden said.

“With national availability and international reach, MLB on Apple TV+ offers an exciting new platform to fans that allows a wider audience to connect with the game,” he said.

Apple vice president of services, Peter Stern, added: “Just like all baseball fans, we can’t wait for the season to open.”

“Baseball has a special place in the heart of so many Apple customers — not just in the United States, but in many countries around the world.

“We’re proud to make Apple TV+ the home for great baseball moments throughout the season,” he said.

Friday Night Baseball will be available in eight different countries, including the US, Canada, Australia and the United Kingdom, while Apple and the MLB will also provide league and team coverage to fans through Apple News, with the ability to watch highlights through the news app.

The partnership comes after the MLB struck a deal with YouTube to stream 13 games in 2019, which was expanded to 21 games in 2021 after the platform streamed four games during the COVID-19 hampered 2020 season.

Currently, the MLB is facing an internal crisis as an ongoing athlete pay dispute between the league and the MLB Players Association is causing season delays as the lockout continues.

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