NAB, AFL Extend AFLW Naming Rights Partnership

Financial institution, NAB, has announced its continuation as the naming rights partner of the AFLW, extending the agreement for six years.

The deal also means NAB will continue as a major partner of the men’s competition.

AFL CEO, Gillon McLachlan, noted the significance of the partnership when continuing to develop diversity in the sport.

“NAB’s contribution to our game has been significant and its ongoing support helps strengthen the league’s position to support the next generation of women and kids playing our game from the grassroot to the elite level,” said McLachlan.

AFL executive general manager of customer and commercial relations, Kylie Rogers, said the long-standing relationship is an important asset to the AFL.

“NAB has been a highly-valued partner of the AFL for two decades and this announcement demonstrates the commitment they have to support women and girls across Australia,” Rogers said.

The deal also sees NAB remain as the naming rights partner of Auskick, which has seen the bank support 250,000 kids on AFL fields and 2.8 million children develop their AFL skills.

Since obtaining the AFLW’s naming rights in 2017, NAB CEO, Ross McEwan, said the company partnership is an important display of continuing to support the development of the AFL community.

“NAB’s partnership with the AFL is about committing to growing the game at all levels, from Aussie kids playing at their local footy oval right through to the elite level,” McEwan said.