Sponsorship 1 min read

Melbourne Victory Extends Partnership with Dulux Through 2027

image

Melbourne Victory has announced the renewal of its partnership with Dulux, extending one of the A-League’s longest-running commercial relationships until the conclusion of the 2026/27 season.

The agreement continues a collaboration first established in 2005, when Dulux became one of the club’s inaugural sponsors. Over the past two decades, the partnership has remained a constant within Victory’s commercial portfolio, making it one of the most enduring sponsorships in Australian professional football.

Emphasising the historical significance of the partnership, Melbourne Victory’s managing director, Caroline Carnegie, noted Dulux’s role across key moments in the club’s history.

From Dulux’s perspective, general manager, Phil White, positioned the deal as both a reaffirmation of brand values and a reflection of the strength of their alignment with Victory’s community-focused identity.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 2 min read

FreshChoice Secures Official Supermarket Sponsorship with Auckland FC

Auckland FC has announced a partnership with supermarket brand FreshChoice, naming the...

image
Sponsorship 2 min read

Formula 1 Renews Long-standing Partnership with LIQUI MOLY

Formula 1 has officially announced a partnership renewal with premier German lubricant...

image
Sponsorship 2 min read

Melbourne Storm Secures Samoa Beverages as Official Hydration Partner

Melbourne Storm has announced a commercial partnership with Samoa Beverages, naming Samoa Water...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.