McLaren Announces Major Partner Ahead Of Australian Grand Prix
McLaren Racing has announced a new partnership with Workday, one of the world’s leading providers of enterprise cloud applications for finance and human resources.
Under the multi-year agreement, Workday will become an Official Partner of the McLaren Formula 1 Team from 2023 onwards.
McLaren will also become a customer of Workday’s financial planning software, with the move adding McLaren to the growing list of sports organisations that use Workday.
The partnership will see Workday’s branding represented across several McLaren touchpoints, starting from the 2023 Australian Grand Prix, which includes the team’s cars, driver uniforms, and merchandise, as well as various digital and social media channels.
Commenting on the parnterhsip, McLaren Racing executive director, partnerships & accelerator, Matt Dennington, said: “We are excited to welcome Workday to the McLaren Racing family.”
“In the competitive world of Formula 1, efficiency and performance are crucial both on and off the racetrack.
“Workday will support our team’s enhanced financial and operational planning, improving our agility in key decision-making.
“We look forward to integrating Workday’s solutions into our team from 2023,” he said.
Workday CMO and EVP of corporate growth, Pete Schlampp, added: “Teaming up with McLaren will help accelerate Workday’s global brand awareness across F1 and enable us to support their team as they drive forward in the future of work.”
“We are proud to partner with one of the iconic names in auto racing and this latest collaboration is a testament to the strong relationship Workday has with some of the world’s most recognisable organisations in sports,” he said.
The announcement comes after McLaren partnered with DP World to bring improved efficiency and sustainability to the McLaren supply chain.