McLaren Racing and DP World announced a new partnership on Tuesday, with making the logistics company the official logistics partner of the McLaren Formula 1 Team for the 2023 season.

The partnership will bring about improved efficiency and sustainability to the McLaren supply chain, utilising DP World’s smart end-to-end logistics solutions.

It will also allow DP World to expand its business and engage with customers globally through the McLaren platform.

The partnership is a big win for both companies, as DP World will have the opportunity to reach new audiences and promote its brand globally, while McLaren will benefit from the expertise of a leader in supply chain logistics.

The collaboration will not only benefit McLaren’s supply chain, but it will also bring clarity and simplicity to its global supplier network, providing support for the team’s development process and performance.

Additionally, DP World branding will be seen on the McLaren F1 cars and the overalls of its drivers, Lando Norris and Oscar Piastri.

DP World will also become the lead partner of McLaren APEX, McLaren’s business-to-business event program, giving them the opportunity to promote influential collaborations across McLaren’s partner network.

Commenting on the partnership, McLaren Racing CEO, Zak Brown, said: “We are thrilled to welcome DP World to the McLaren family.”

“Logistics is a significant challenge in a global sport like Formula 1, and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track.

“We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport.

“We look forward to going racing with DP World in 2023,” he said.

DP World COO of logistics, Mohammed Akoojee, added: “We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsports.”

“We take great pride in leading innovation in global supply chains and this partnership will showcase our logistics capability alongside one of the most dynamic players in the sector.

“This is an amazing opportunity, and we look forward to supporting McLaren at all levels to enhance the sport, by providing smart logistic solutions that are transparent, sustainable and cost-efficient,” he said.

The announcement comes after McLaren Racing Partnered with Jack Daniels in September last year.